Ther-Rx Corporation was only marketing Encora – a multivitamin and nutritional supplement – to the doctors who may or may not prescribe it. What about speaking directly to the women over 35 who need to take it?

Client: Ther-Rx Corporation
Agency: Saatchi & Saatchi Consumer Healthcare – Glow Worm

Feeling shame and adopting closed body language is common to many who suffer with chronic idiopathic urticaria (CIU, or chronic hives with no known cause); they try to hide their hives and minimize their physical interactions. Here we developed a campaign that features striking visuals to reflect this coping strategy, coupled with encouraging XOLAIR copy that offers a freeing alternative.

Clients: Novartis and Genentech
Agency: Geometry Global

For decades, Canadians had been earning paper Canadian Tire Money with their purchases at Canadian Tire stores. Then the Canadian Tire Options MasterCard came along and enabled customers to earn electronic Canadian Tire 'Money' On the Card, even at stores outside Canadian Tire. We jumped at the opportunity to spread the word about this loyalty program update and increase usage of the Canadian Tire Options MasterCard.

Client: Canadian Tire Financial Services
Agency: Brann Worldwide

This is one of several 4-page consecutive print ads I wrote for IBM. By showcasing IBM products and benefits one print ad at a time (in appropriate trade magazines), we built a compelling brand story – supported by punchy headlines and hard-hitting copy – around the value, customization, power, and winning features that only IBM in 2001 could promise to deliver.

Client: IBM Worldwide
Agency: Brann Worldwide