This free information kit was offered on the XOLAIR unbranded microsite for allergic asthma. Inside: patient tools (a peak flow meter and symptom tracker) and a brochure that mirrors a key feature of the microsite called the Allergic Asthma Awareness Wall.

Clients: Novartis and Genentech
Agency: Geometry Global

We revamped the XOLAIR allergic asthma CRM program in 2015. The new program we developed, Support for You, leverages learnings gleaned from XOLAIR patients since 2003. This second DM adherence touch was designed in response to their requests for more practical and emotional support – hence this high-end sturdy folder for patients to keep XOLAIR paperwork all in one place. Also included: personal touches like “hand-written" notes to convey warmth and connection, plus a 4-month progress tracker filled with tips and testimonials to help patients stay motivated as they wait to discover if XOLAIR is right for them.

Clients: Novartis and Genentech
Agency: Geometry Global

When XOLAIR for allergic asthma was approved to also treat chronic idiopathic urticaria (CIU), we created CIU materials to align with the existing allergic asthma program, Support For You. Mutual to both programs: high-end packaging elements with a homemade feel, personal touches for a feeling of warmth and connection, and practical information and guidance. This Welcome Kit, integrated with the CIU consumer print campaign and XOLAIR YouTube channel FacingCIU, includes an encouraging letter and a CIU patient treatment guide.

Clients: Novartis and Genentech
Agency: Geometry Global.

“Fusion” – Fleet’s first smart card (with a 32K microchip) – promised an altogether new credit card experience. The idea behind "Will that be cash or Fusion?" was to make the regular credit card obsolete. Introducing Fusion to consumers called for testing three different primary messages: empowerment, security, and shopping.

Client: Fleet Credit Card Services
Agency: Brann Worldwide

This compelling full-line brochure and loyalty offer was created to entice current Volvo owners to consider (and ultimately buy) a new Volvo.

Client: Volvo
Agency: Brann Worldwide