Awareness of allergic asthma was low. This unbranded XOLAIR microsite, arrived at from print ads and banners, featured campaign creative on the homepage and offered a free information kit. A fun and engaging highlight of the site was the Allergic Asthma Awareness Wall – where allergic asthma patients could select and create their own allergen “trigger badges”, then post them on social media.

I was assigned the significant task of writing the XOLAIR HCP website. (Please note, the HCP campaign featured the homepage was developed by RevHealth). My role involved researching allergic asthma and working closely with the creative leads, UX team, account and strategy. While the website design has changed and evolved since the site first went live, much of my initial research and content has been maintained.

This animated page-turning online story narrated by the Guinness Brewmasters – with each natural ingredient of Guinness a vital character – was developed to remind Guinness 1759 Society members that the quality Guinness they enjoy so much is the very same Guinness that Arthur Guinness first brewed 258 years ago. They were then invited to make their own Guinness and enter a sweepstakes for two to the Guinness Storehouse in Dublin.

A motion-graphics pre-roll video from Gardasil-manufacturer Merck documented a real-life account of just how devastating it can be when HPV turns into cervical cancer. It also had the potential to leave young women viewers feeling vulnerable and anxious. Thus this “Why Risk It” companion banner and interstitial page were developed to help bridge their user experience to HPV.com – empowering them with the understanding that although there is a risk that comes with HPV, there’s also something they can do about it.

Lower cholesterol is an attainable goal with prescription ZETIA. So capturing consumer attention with scannable text and interesting graphics was our goal when developing these ZETIA banners concepts.