This animated page-turning online story narrated by the Guinness Brewmasters – with each natural ingredient of Guinness a vital character – was developed to remind Guinness 1759 Society members that the quality Guinness they enjoy so much is the very same Guinness that Arthur Guinness first brewed 258 years ago. They were then invited to make their own Guinness and enter a sweepstakes for two to the Guinness Storehouse in Dublin.

Client: Diagio
Agency: Euro RSCG

For decades, Canadians had been earning paper Canadian Tire Money with their purchases at Canadian Tire stores. Then the Canadian Tire Options MasterCard came along and enabled customers to earn electronic Canadian Tire 'Money' On the Card, even at stores outside Canadian Tire. We jumped at the opportunity to spread the word about this loyalty program update and increase usage of the Canadian Tire Options MasterCard.

Client: Canadian Tire Financial Services
Agency: Brann Worldwide

This is one of several 4-page consecutive print ads I wrote for IBM. By showcasing IBM products and benefits one print ad at a time (in appropriate trade magazines), we built a compelling brand story – supported by punchy headlines and hard-hitting copy – around the value, customization, power, and winning features that only IBM in 2001 could promise to deliver.

Client: IBM Worldwide
Agency: Brann Worldwide

“Fusion” – Fleet’s first smart card (with a 32K microchip) – promised an altogether new credit card experience. The idea behind "Will that be cash or Fusion?" was to make the regular credit card obsolete. Introducing Fusion to consumers called for testing three different primary messages: empowerment, security, and shopping.

Client: Fleet Credit Card Services
Agency: Brann Worldwide

This compelling full-line brochure and loyalty offer was created to entice current Volvo owners to consider (and ultimately buy) a new Volvo.

Client: Volvo
Agency: Brann Worldwide